Skip to content Menu Close
Search for:
Axioma B2B Marketing
  • Home
  • Who are we?
  • Our Clients
  • B2B Industries 
    • Hospitality
    • Food and Beverage
    • Construction 
      • En Obra
      • Contratistas
    • Hardware stores
    • Metalworking
    • Plastics
    • Packaging and Conversion 
      • El Empaque + Conversión
      • Catálogo del Empaque
    • General Industry
    • Healthcare 
      • El Hospital
      • Catálogo de la Salud
  • Blog
  • Newsletter
  • Contact Us
  • Español
Axioma B2B Marketing
Menu
  • Home
  • Who are we?
  • Our Clients
  • B2B Industries 
    • Hospitality
    • Food and Beverage
    • Construction 
      • En Obra
      • Contratistas
    • Hardware stores
    • Metalworking
    • Plastics
    • Packaging and Conversion 
      • El Empaque + Conversión
      • Catálogo del Empaque
    • General Industry
    • Healthcare 
      • El Hospital
      • Catálogo de la Salud
  • Blog
  • Newsletter
  • Contact Us
  • Español

Plastic Industry lessons from Latin America to thrive in the midst of a global pandemic

10 June, 2020 B2B Marketing
Ideas y lecciones

Juan Carlos Zuleta, founder and president of IPROCOM, a company that produces plastic specialized components, spoke with Tecnología del Plástico, an Axioma B2B Maketing publication, about the importance of capitalizing opportunities in the midst of the turmoil, substitution in imports and how to redefine the business by betting on improving communication with clients and R&D activities.

Mandatory isolation policies implemented by various Latinamerican governments to reduce the infection of Covid-19 have had a significant toll on all economic activities, and IPROCOM , a Colombian manufacturer of high performance plastic components  was not an exception since their products were not classified as essential by their government and they had to cease all productive activities in march.

Recently, the company was cleared to resume its operations by complying with very strict biosecurity protocols that include frequent handwashing, guarding physical distance, use of special facemasks and temperature control and disinfections chekpoints at the entrance of their plant.

And although the implementation of these measures has caused a drop in productivity of nearly 12%, because of the time it takes to fulfill all the activities required by the protocol , the priority in IPROCOM is to guarantee the safety of its collaborators and of all those who have access to the plant such as suppliers and contractors.

Quick reaction

The current situation has led IPROCOM to intensify its R&D efforts in order to meet their goal of offering innovative solutions to the most pressing needs of society.

According to Zuleta, many opportunities have arisen from the need to reduce Covid-19 transmission, not only for workers in the health sector but also for other industries and general population, since mandatory biosafety protocols and government recommendations demand the use of protective elements such as surgical masks, glasses, face masks and disposable gloves.

We created a new business to consumer area that allows us to reach new clients that we had never served and that have other dynamics that are very different from those we were used to.

These products were not routinely manufactured by IPROCOM but they were quick to see an opportunity to diversify their product portfolio, their processes and their customers. “ While designing a protection mask based on semi-finished products manufactured by ourselves and integrating other protection elements provided by our suppliers we were able to built a digital platform to offer this new product portfolio directly to end customers. In other words, we created a new business to consumer area that allows us to reach new clients that we had never served and that have other dynamics that are very different from those we were used to, ”says Zuleta.

On the other hand, the design of their face mask has been so innovative and effective that it already has the INVIMA approval (Colombian Food and Medicaments administration) and the United Nations Development Program (UNDP) included it in the kits that they will be delivering to the vulnerable population of several Latin American countries as part of a program to prevent the spread of Covid-19.

An opportunity to substitute imports

The new world economic scenario presents many opportunities to substitute imports and strengthen national and regional industries in response to the rising cost of imported products and raw materials and the unhealthy dependence on China products that has been so harmful to many companies and sectors.

However, for the IPROCOM executive board is clear that change does not happen magically. Suppliers and different players allong the value chain must do their part to become strategic allies and meet the challenges and demands of the projects in which they participate. “ The success of the business model of an industrial supplier is basically based on three aspects: specialization, quality and competitiveness. When a supplier specializes in the manufacture of a product or in the operation of a sub-process, it will develop a know-how that it would be difficult for its customers and its competitors to reach, which would lead to strengthening its position in the market ” Zuleta stressed

Posted in B2B Marketing, latin america

Post navigation

Previous Previous post: Are Facebook campaigns effective for B2B markets?
Next Next post: The economic impact of the COVID-19 pandemic in Latin America

Artículos relacionados

Trade Shows that you can’t miss in 2019

30 July, 2019 B2B Marketing

Why are B2B media effective to expand your business in Latin America?

24 July, 2019 B2B Marketing
Helpful Tips

Tips to expand to the Latin American market

5 August, 2019 B2B Marketing

Casos de éxito


Follow us:

TAGS

#b2bmarketing #digitalmarketing #events #expansion #marketinglatinamerica latin america

RELATED POSTS

  • Mexico has already recovered 10.2 of the 12 million jobs lost to the pandemic
  • Business creation could be an indication of Colombia’s economic recovery
  • Colombia improves its projections by 2020
  • Colombia is a world leader in financial inclusion
  • Mexican economy facing “asymmetric” recovery, says IMEF
  • Latin America managed to attract $4 billion in investment in October
  • Learn about exports that have increased despite COVID-19 in Colombia
  • Knowledge and results: Tecnología del Plástico DNA
  • Mexico: a market with potential for the US plastics industry
  • Colombian entrepreneurs are optimistic about 2021

United States

Axioma B2B Marketing6355 NW 36th Street, Suite 302.
Virginia Gardens, FL 33166

Axioma B2B Marketing + 1 (305) 448 6875

Colombia

Axioma B2B Marketing73 Street, 10 - 83, Tower C, Floor 4 th
Bogotá, Colombia

Axioma B2B Marketing(+57) 1 508 6776

Follow us:

icon Instagram Axioma B2B Marketing

Authorization for data processing | Personal data processing policy | Notice of Privacy

© 2020 Axioma B2B Marketing - All Rights Reserved

Logo
Don't have an account yet? Register Now