Virginia Gardens, Florida, August 17, 2015 – Axioma B2B Marketing and Crain Communications Inc. have signed a strategic alliance to share content and align commercial efforts to benefit plastics processers, resin companies and machinery manufacturers in the United States and Latin America.
Specifically, the cooperation is between Carvajal’s Tecnología del Plástico magazine and Crain’s weekly newspaper, Plastics News. Tecnología del Plástico is produced in Spanish and circulates to 17,500 subscribers in Latin America, including 9,000 in Mexico. Plastics News circulates to 45,000 subscribers, mostly in the United States.
“Partnering with Axioma B2B Marketing is the most effective way for Plastics News and our clients to reach the growing plastics markets in the Mexico, Central and South American markets,” said KC Crain, Crain’s executive vice president and director of corporate operations.
The publications will share editorial content in print and online, which will give advertisers dedicated environments to spread their marketing messages throughout the Americas.
“Crain Communications is an unquestionable leader in the U.S. publishing industry. Their leading publications and 99 years in the market are a testament to Crain’s capacity to adapt and business savvy, all core values shared by 111-year Carvajal”, said Eugenio Castro, Carvajal’s vice president of corporate strategic planning.
In addition, the partnership will include cooperation with events, including the Plastics In Automotive Conference held in Detroit every January and the Autoparts Manufacturing Conference & Exhibition held in Queretaro, Mexico, every August.
“Our loyal readers and advertising clients are looking more and more to Mexico and Latin America as a relevant and growing market to export their products and technology solutions,” said Brennan Lafferty, publisher of Plastics News. “Tecnología del Plástico is the perfect partner to enable our continued support of our clients in this key region. This partnership also cements the global reach of Plastics News, by incorporating the important Latin American market to our media network.”
“Partnering with Plastic News is the right move for 30-year-old Tecnología del Plástico,” said Alfredo Domador, general manager of Axioma B2B Marketing. “The rich, fresh and newsworthy content generated by Plastics News will clearly complement our current offering, adding significant value to our loyal Latin American audiences and global advertising clients. The synergies between the global reach of Plastics News and our Mexican Autopart Manufacturing Conference & Exhibition event will expand the opportunities for knowledge transfer and commercial trade between key players of the growing Mexican automotive industry and their global counterparts who want to be part of this booming sector.”
About Crain Communications
Crain Communications Inc. is a privately held media company producing 25 news publications includes many of the most influential media properties in the vertical markets they serve such as Automotive News, Advertising Age, Modern Healthcare, Plastics News, Business Insurance and Pensions & Investments. In its 26th year, the Plastics News brand includes a weekly print publication, PlasticsNews.com, multiple conferences, an online directory, two dozen e-newsletters and a research division. Plastics News is part of Crain’s Global Polymer Group, which also includes Plastics News Europe, Plastics News China, Plastics & Rubber Weekly, Rubber & Plastics News, Tire Business and Urethanes Technology.
Crain Communications employs more than 825 in 13 locations including its headquarters in Detroit as well as in New York, Chicago, London, Munich, Washington, D.C., and Cleveland. For more information, visit www.plasticsnews.com and www.crain.com.
About Axioma B2B Marketing
The company offers a portfolio of 8 multimedia publications aimed at industrial and service sectors in the Spanish-speaking Latin America, reaching Mexico, Central and South America, and the Spanish Caribbean. The company caters to the fields of packaging, metalworking, plastics, industrial manufacturing, healthcare and logistics. The media portfolio includes 5 pan-regional publications, Tecnología del Plástico (TP), El Empaque+Conversión (EE+CP), El Hospital (EH), Metalmecánica (MM) and Reportero Industrial (RI), and 3 local directories in Colombia: Catálogo del Empaque (CE), Catálogo de la Salud (CS) and Catálogo de Logística (CL).
Axioma B2B Marketing also produces specialized events to complement its media portfolio: Manufactura de Autopartes (Auto-parts Manufacturing) and the NPE trade show seminars series in Spanish, among others, as well as direct marketing services for its advertising clients.
In addition to these 8 media titles and events, Carvajal Corporate also has owns two leading trade publications in Brazil: Noticiario de Equipamentos Industriais (NEI), in partnership with Thomas International, and Supermercado Moderno (SM). For more information visit: www.axiomab2b.com and www.autopartmanufacturing.com.
About Carvajal Corporation
Carvajal Organization is a multinational group, founded in 1904 in the city of Santiago de Cali, Colombia. With business in 14 Latin American companies and the United States, it has 8 companies that take care of the following target markets: Education, Pulp and paper, Packaging, Communications Solutions, Spaces, Educational Solutions, Technology/Services and B2B Media. The eight companies, together, account for over 20,000 employees. For more information visit: www.carvajal.com.
Brennan Lafferty Alfredo Domador
Editor, Plastics News Gerente General, Axioma B2B Marketing
+1 (313) 446-6768 +1 (305) 448-6875
Tecnología del Plástico, a publication from Axioma B2B Marketing, which in 2015 celebrates 30-years of uninterrupted service, asserts its position as the leading trade media in the Latin American plastics industry with the appointment of a world-class technical expert as its new Editor-in-Chief.
Starting on June 1st, Dr. Laura Florez joined the Axioma B2B Marketing team as Director of Content & Editor-in-Chief of Tecnología del Plástico. In her new role, Laura will lead content development for the various platforms of the publication which include print and digital media, as well as specialized events whose audiences include 17,500 BPA audited pan-Latin American subscribers of the print magazine, and over 42,000 registered users of its multiple electronic-media channels.
Alfredo Domador, General Manager of Axioma B2B Marketing, reports: “Laura has a strong industry background that includes 15-years of experience in the field of plastics processing. A mechanical engineer with a Master’s Degree in engineering, Laura became Chief-Editor of Tecnología del Plástico between 2003 and 2005. In 2005 she won a scholarship to pursue doctoral studies in polymer processing in Germany, and continued to maintain her involvement with the publication as editorial consultant and contributor. Additionally, Laura excels in various engineering and consulting positions which add to her deep understanding of the information needs of the plastics processors in Latin America. Her work also includes editorial contributions to various publications in Germany and the United States”. Domador assures that “Laura is a definitely strong and positive addition to the Editorial team of Tecnología del Plástico, and to entire company”.
“For me it is a privilege to come back to Tecnología del Plástico as leader of the editorial team”, Laura said. “Over the past ten years I have continued to support the efforts of this leading plastics industry publication in Latin America. As a result of this I know and understand the value our readers place on the quality of the technical and business content we rigorously generate and provide to them. Our objective is to continue to bring the same value-added content to both our readers and advertisers through an editorial work that truly identifies with the needs of our Latin American audiences based on our knowledge and experience”.
With respect to the significant growth of the digital audiences of Tecnología del Plástico, Laura said: “The evolution of communication technologies puts in our hands lots of resources to keep in touch with our readers and users, ultimately enriching our efforts to connect plastics processors and technology suppliers. We will continue to take advantage of the massive technology deployment made by Axioma B2B Marketing, a pioneer in B2B digital media platforms, to continue to offer more dynamic and customized editorial products that contribute to the growth and development of our Latin American plastics industry”.
For more information contact:
Alfredo Domador, General Manager, firstname.lastname@example.org
Laura Flórez, Content Director for Tecnología del Plástico, email@example.com